MAKE YOUR SALON PROFITS SOAR THIS SUMMER
If there is one thing you can do for your clients this summer (in fact all year round), it’s to insist they use sunscreen.
Quite often it’s a reminder to your clients about the benefits of why a quality sunscreen is an essential part of their skin care regime.
Ultimately it’s prescribing a tailored sun protection program for their skin and selling them the in-salon treatments and home care products they need to stay fully protected from the harsh rays – not just in summer, but all year round!
In New Zealand we have a population of 4.8 million and a reported 80,000+ people each year who get skin cancer (sunsmart.org.nz, November 2019). That’s a scary statistic!
When it comes to prescribing a sun protection program for your clients, there is no one size fits all approach.
No two skins are the same, so be sure you are prescribing the right product for their skin type, texture and condition.
A gold standard sunscreen will protect against UVA and UVB rays as well as infrared radiation (IR) and high energy visible light (HEV).
These rays are all part of the sunlight spectrum which come from UV exposure.
- UVB rays affect the upper epidermal layers of the skin and contribute to burning.
- UVA rays and HEV penetrate the dermis and it’s the over exposure to these rays that causes premature ageing.
Daily sun protection is paramount and is one step that should never be skipped.
Your clients invest a lot of time and money in their skin – help them protect their investment with a tailored sun protection program – and watch your salon profits soar.
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