Grow Your Salon Marketing Performance

Through High-Impact Coaching that Delivers Real Results

Salon Marketing Plan

The Salon Marketing Map Coaching Program combines one-on-one (with Kirsten) teaching, learning and coaching for salon owners who want to plan an annual calendar of marketing activities for their business and also develop, implement and monitor effective promotional marketing campaigns that deliver results.

This program will teach you a proven marketing methodology for planning and executing salon promotional campaigns and activities. It will provide you with the tools you need to develop effective campaigns that will strengthen your brand, attract more clients to your salon and increase your sales.

What You Will Learn

Establish Your Salon Marketing Strategy
  • Define your business goals
  • Determine your marketing objectives
  • Complete a marketing audit
  • Identify your starting point
  • Create your vision of success
  • Understand your obstacles
  • Develop a marketing mindset
 
Develop Your Annual Salon Marketing Map
  • Learn what a marketing map is and why your salon needs one
  • Understand how it will benefit your salon
  • Uncover new marketing opportunities you hadn’t thought of
  • Discover the key components to a successful marketing map
  • Create your annual marketing map specific to your salon
 
Expand the Power of Your Marketing Map
  • Understand the difference between a promotion and a campaign 
  • Create an annual program of powerful salon promotions and campaigns
  • Uncover the daily marketing activities that will keep your clients engaged
 
Plan Powerful Marketing Campaigns
  • Discover the 10 components you need to build successful campaigns
  • Understand the spider-web strategy that will transform your campaigns
  • Harness the power of leverage to skyrocket your campaign objectives
 
Build a Campaign that Gets Results
  • Create the 10 campaign components you need to position yourself for success
  • Follow the step-by-step process that will shortcut your campaign build
 
Master Campaign Implementation
  • Learn how to launch your campaigns and promotions for the greatest impact
  • Discover how to dominate your market with your campaigns and promotions
  • Learn when to tweak your campaign through the ‘test, learn, adjust’ principle
  • Learn how to interpret analytics to know if your campaign was a success
 
Position Yourself for Future Campaign Success
  • Create a post-campaign report to inform your next campaign
  • Understand what worked, what didn’t, what you would do differently next time
  • Reflect on how far you have come as a successful salon marketer

Find Out More

1. Book in a call: To find out more, book a call by clicking on the ‘Book in a Call’ button. You will be asked to provide some background information about your salons goals and challenges that you need help with.

2. Select time and date for call: After you request to book a call, you will get an email confirmation from us. We will then contact you to set up a time and date for your call and to exchange contact details (e.g., Skype, phone number, Facetime, Facebook Messenger).

3. Kirsten will call you: Once you’ve booked your time and date, you will receive a confirmation e-mail. Kirsten will call you at the time you’ve booked. If you need to change the time, you can send us a message and we will make the change for you.

In most cases, Kirsten is available to talk to you within 24 hours, but sometimes she has a lot of bookings, so it may be 48-72 hours.

I look forward to talking to you and helping you!

Regards, Kirsten!

Salon Marketing Map

5/5

What’s included?

  • One-hour strategic coaching session to clarify your goals
  • Plus 10 x one-hour weekly one-on-one coaching sessions
  • Coaching workbook including annual marketing and campaign planning spreadsheets
  • Resources, tools and templates
  • Email support as needed between sessions.
  • One-hour follow-up coaching session one month following completion of your coaching program.
  • Sessions by Zoom, Facebook Messenger, Facetime, Skype, Smart Phone 

 

*Please ‘Book in a Call’ to arrange a confidential and no obligation discussion.

12 hours of online coaching over 3 months

NZD$1995 +GST

*Payment options available. Ask us.

Smart Phone, Facetime, Facebook Messenger, Skype, Zoom

Unsure?

Find out if this program is for you!
Book a FREE one on one call.

Your Salon Coach: Kirsten McHarg

Kirsten is a Salon Marketing Coach. She has been a beauty therapist for over 30 years and is unique because she is also a degree-qualified marketer with over 15 years corporate marketing experience. 

She has owned and operated two successful beauty therapy salons and has also been helping salon and spa owners from around the world build a business that supports their entrepreneurial and lifestyle goals. 

Kirsten is a skilled marketing strategist, coach and mentor and while she has held senior marketing roles, her passion lies in working with salon and spa owners. 

Attract A Steady Flow of
New Clients To Your Salon

Grab your FREE copy of Salon Success revealed:
Seven Steps to Marketing Mastery
(Second Edition)

You’ll learn the exact marketing blueprint you need to get more clients, keep them coming back, spending more and bringing their family and friends with them.

Mobile View

Grow Your Salon Marketing Performance

Through High-Impact Coaching that Delivers Real Results

Salon Marketing Map

5/5

What’s included?

  • One-hour strategic coaching session to clarify your goals
  • Plus 10 x one-hour weekly one-on-one coaching sessions
  • Coaching workbook including annual and campaign planning spreadsheets
  • Resources, tools and templates
  • Email support as needed between sessions
  • One-hour follow-up coaching session one month following completion of your coaching program
  • Sessions by Zoom, Skype, FaceTime or Messenger

 

*Please ‘Book in a Call’ to arrange a confidential and no obligation discussion.

12 Hours of online coaching over 3 months

NZD$1995 +GST

Smart Phone, Facebook Messenger, Skype, Zoom

Unsure?

Find out if this program is for you!
Book a FREE one on one call.

The Salon Marketing Map Coaching Program combines one-on-one (with Kirsten) teaching, learning and coaching for salon owners who want to plan an annual calendar of marketing activities for their business and also develop, implement and monitor effective promotional marketing campaigns that deliver results.

This program will teach you a proven marketing methodology for planning and executing salon promotional campaigns and activities. It will provide you with the tools you need to develop effective campaigns that will strengthen your brand, attract more clients to your salon and increase your sales.

What You Will Learn

Establish Your Salon Marketing Strategy
  • Define your business goals
  • Determine your marketing objectives
  • Complete a marketing audit
  • Identify your starting point
  • Create your vision of success
  • Understand your obstacles
  • Develop a marketing mindset
 
Develop Your Annual Salon Marketing Map
  • Learn what a marketing map is and why your salon needs one
  • Understand how it will benefit your salon
  • Uncover new marketing opportunities you hadn’t thought of
  • Discover the key components to a successful marketing map
  • Create your annual marketing map specific to your salon
 
Expand the Power of Your Marketing Map
  • Understand the difference between a promotion and a campaign 
  • Create an annual program of powerful salon promotions and campaigns
  • Uncover the daily marketing activities that will keep your clients engaged
 
Plan Powerful Marketing Campaigns
  • Discover the 10 components you need to build successful campaigns
  • Understand the spider-web strategy that will transform your campaigns
  • Harness the power of leverage to skyrocket your campaign objectives
 
Build a Campaign that Gets Results
  • Create the 10 campaign components you need to position yourself for success
  • Follow the step-by-step process that will shortcut your campaign build
 
Master Campaign Implementation
  • Learn how to launch your campaigns and promotions for the greatest impact
  • Discover how to dominate your market with your campaigns and promotions
  • Learn when to tweak your campaign through the ‘test, learn, adjust’ principle
  • Learn how to interpret analytics to know if your campaign was a success
 
Position Yourself for Future Campaign Success
  • Create a post-campaign report to inform your next campaign
  • Understand what worked, what didn’t, what you would do differently next time
  • Reflect on how far you have come as a successful salon marketer

Find Out More

1. Book in a call: To find out more, book a call by clicking on the ‘Book in a Call’ button. You will be asked to provide some background information about your salons goals and challenges that you need help with.

2. Select time and date for call: After you request to book a call, you will get an email confirmation from us. We will then contact you to set up a time and date for your call and to exchange contact details (e.g., Skype, phone number, Facetime, Facebook Messenger).

3. Kirsten will call you: Once you’ve booked your time and date, you will receive a confirmation e-mail. Kirsten will call you at the time you’ve booked. If you need to change the time, you can send us a message and we will make the change for you.

In most cases, Kirsten is available to talk to you within 24 hours, but sometimes she has a lot of bookings, so it may be 48-72 hours.

I look forward to talking to you and helping you!

Regards, Kirsten!

Your Salon Coach: Kirsten McHarg

Kirsten is a Salon Marketing Coach. She has been a beauty therapist for over 30 years and is unique because she is also a degree-qualified marketer with over 15 years corporate marketing experience. 

She has owned and operated two successful beauty therapy salons and has also been helping salon and spa owners from around the world build a business that supports their entrepreneurial and lifestyle goals. 

Kirsten is a skilled marketing strategist, coach and mentor and while she has held senior marketing roles, her passion lies in working with salon and spa owners. 

Attract A Steady Flow of
New Clients To Your Salon

Grab your FREE copy of Salon Success revealed:
Seven Steps to Marketing Mastery
(Second Edition)

You’ll learn the exact marketing blueprint you need to get more clients, keep them coming back, spending more and bringing their family and friends with them.

Disclaimer: This website contains the opinions and ideas of Savvy Salon Marketing Ltd. The strategies outlined may not be suitable for every individual and are not guaranteed or warranted to produce any particular results. They are provided with the understanding that Savvy Salon Marketing Ltd is not engaged in rendering legal, tax, investment, insurance, financial, accounting, or professional advice. Savvy Salon Marketing Ltd strongly recommends that if the user requires any such advice or services, a competent professional should be consulted. Furthermore, this website contains information based on the research and experience of Savvy Salon Marketing Ltd. Thoughts and opinions may change. No warranty is made with respect to the accuracy or completeness of the information contained herein, and Savvy Salon Marketing Ltd specifically disclaim any responsibility for any liability, loss or risk personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the contents of this website.

Copyright Savvy Salon Marketing Ⓒ 2019 All Rights Reserved.

Mobile View

Disclaimer: This website contains the opinions and ideas of Savvy Salon Marketing Ltd. The strategies outlined may not be suitable for every individual and are not guaranteed or warranted to produce any particular results. They are provided with the understanding that Savvy Salon Marketing Ltd is not engaged in rendering legal, tax, investment, insurance, financial, accounting, or professional advice. Savvy Salon Marketing Ltd strongly recommends that if the user requires any such advice or services, a competent professional should be consulted. Furthermore, this website contains information based on the research and experience of Savvy Salon Marketing Ltd. Thoughts and opinions may change. No warranty is made with respect to the accuracy or completeness of the information contained herein, and Savvy Salon Marketing Ltd specifically disclaim any responsibility for any liability, loss or risk personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the contents of this website.

Copyright Savvy Salon Marketing Ⓒ 2019 All Rights Reserved.

Request Your Booking