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Get organic right and you will see a flow of clients and sales but there is no quick fix or shortcut.
Organic salon marketing that gets bottom-line results takes time, consistency, commitment and dedication.
The upside – organic is free!
Any marketing activity that you don’t need to spend money on (apart from hiring a salon marketing agency to do your organic for you) is considered organic marketing. There is no paid ad spend.
Organic marketing is a strategy to attract clients and potential clients to your salon business over time rather than using paid methods.
Organic marketing uses natural, authentic, and value-based tactics to generate awareness, build relationships and ultimately invite people to choose your salon for their treatments and services.
By implementing an organic marketing strategy, you’re working to build a loyal and engaged community of followers (potential clients) over time who will come to know, like and trust you.
If you put in the ‘graft’ and do your organic well, you will have a greater chance of converting them into a loyal client.
Show them your personality, create authentic connections and give them advice and guidance of value – information that educates, informs and inspires.
It takes time to develop and maintain your organic marketing strategy, but it can lead to longer lasting engagement and that can lead to clients and sales.