How to Create A Salon Marketing Plan And Beat COVID

rose in a vase and heading about salon marketing plan and beat covid

HOW TO CREATE A SALON MARKETING PLAN AND BEAT COVID In the wake of COVID-19 lockdown, there was a tsunami of appointments in the first few weeks and then a sharp drop in bookings after the initial flurry of committed clients caught up on their beauty needs. The cycle of clients has started to regulate; […]

How To Develop A Winning Salon Marketing Promotion

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SALON PROMOTIONS HOW TO DEVELOP A WINNING SALON MARKETING PROMOTION A well-put-together salon marketing promotion can be very lucrative for your business, but only if you create the conditions for success. Many salon owners struggle to achieve their promotional goals simply because they have not built a campaign with all the necessary components. A successful […]

How to Create an Effective Marketing Plan That Gets Results

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HOW TO CREATE AN EFFECTIVE MARKETING PLAN THAT GETS RESULTS With summer fast approaching, many salons will be brimming with clients seeking their summer beauty treatments so they can enjoy the beach, social occasions and general well-being. But what can you do when the festive season is over and client bookings start to taper off […]

Three Ways To Improve Your Salon Business

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THREE WAYS TO IMPROVE YOUR SALON BUSINESS I was talking to a salon owner recently and she asked me, “how do I improve my salon business?” As a Salon Marketer, I found this a big question to answer but when I thought about it, I was able to boil it down to three simple things. […]

Find a Cool Name For Your Salon

WHAT’S IN A NAME? When it comes to naming a newborn baby there are countless books written on the subject and entire websites devoted to the topic. New parents write endless lists of options and sometimes the debate continues right up to the end of the nine-month arrival. But what about naming your business? It […]

Purpose Built Salon Marketing: Let’s Do This Together

PURPOSE-BUILT SALON MARKETING Hi, my name is Kirsten McHarg and I created Savvy Salon Marketing for you – a salon or spa owner who wants to do better in business through marketing that works. Let’s face it, many of us in the salon and spa industry want more clients; we want them to be loyal, […]

Understanding Your Salon Marketing Strategy

understanding your salon marketing strategy A strong salon marketing strategy is as important to the success of your salon or spa as the quality of your service. Perhaps more so. Without an effective marketing strategy in place, chances are you swing from promotion to promotion without seeing a consistent return on investment, and marketing seems […]