How To Set Your Salon Pricing With Confidence
HOW TO SET YOUR SALON PRICING WITH CONFIDENCE This week I had the privilege of interviewing Kaz Staples, former managing director, founder and owner of Pure Delish – an award-winning company that produces premium breakfast cereals, snack bars, slabs, bites and biscuits. Kaz recently sold her company following an incredible 22 years in business. I […]
How To Stay Sane In The Busy Festive Season
HOW TO STAY SANE IN THE BUSY FESTIVE SEASON In the lead up to the festive season, there is a manic rush of clients to get their beauty treatments done before the holiday break. There are four things at play during this busy time: You need to look after you You need to look after […]
4 Simple Salon Marketing Search Strategies: Get Found Online
4 SIMPLE SALON MARKETING SEARCH STRATEGIES: GET FOUND ONLINE Search Engine Optimization (SEO) is a must for any salon looking to be found online when prospective clients go searching on Google for your business. Google rewards websites that have been optimized for the web by moving those websites up in the search listings – the […]
Upselling & Cross-Selling In Your Salon With Confidence
UPSELLING & CROSS-SELLING IN YOUR SALON WITH CONFIDENCE I often hear salon owners tell me they (or their staff) lack confidence in upselling and/or cross selling to their clients for fear of coming across as too pushy or sales driven. What if my client feels uncomfortable and then decides not to come back? What if […]
How to Create an Effective Marketing Plan That Gets Results
HOW TO CREATE AN EFFECTIVE MARKETING PLAN THAT GETS RESULTS With summer fast approaching, many salons will be brimming with clients seeking their summer beauty treatments so they can enjoy the beach, social occasions and general well-being. But what can you do when the festive season is over and client bookings start to taper off […]
Three Ways To Improve Your Salon Business
THREE WAYS TO IMPROVE YOUR SALON BUSINESS I was talking to a salon owner recently and she asked me, “how do I improve my salon business?” As a Salon Marketer, I found this a big question to answer but when I thought about it, I was able to boil it down to three simple things. […]
Find a Cool Name For Your Salon
WHAT’S IN A NAME? When it comes to naming a newborn baby there are countless books written on the subject and entire websites devoted to the topic. New parents write endless lists of options and sometimes the debate continues right up to the end of the nine-month arrival. But what about naming your business? It […]
Purpose Built Salon Marketing: Let’s Do This Together
PURPOSE-BUILT SALON MARKETING Hi, my name is Kirsten McHarg and I created Savvy Salon Marketing for you – a salon or spa owner who wants to do better in business through marketing that works. Let’s face it, many of us in the salon and spa industry want more clients; we want them to be loyal, […]
Understanding Your Salon Marketing Strategy
understanding your salon marketing strategy A strong salon marketing strategy is as important to the success of your salon or spa as the quality of your service. Perhaps more so. Without an effective marketing strategy in place, chances are you swing from promotion to promotion without seeing a consistent return on investment, and marketing seems […]
