Social media organic is not just a matter of posting pretty pictures and churning out stories. It’s a planned execution of delivering value content regularly and building and nurturing relationships consistently.
Organic salon marketing should be the foundation of any salon business marketing plan. Get organic right and you will see a flow of clients and sales but there is no quick fix or shortcut.
Christmas is a great opportunity to increase sales for every salon owner.
If you are a salon owner, this can be a great time to rethink your marketing ideas to leverage Christmas and the holiday season.
5 TIPS FOR PLANNING EFFECTIVE SALON SOCIAL MEDIA CONTENT Have you ever sat down to write a post for Facebook or Instagram only to find that you’re staring at a blank screen wondering what to post about next? 😩 🥰 I hear this from salon owners time and time again, so this post will give […]
HOW TO CREATE A SALON MARKETING PLAN AND BEAT COVID In the wake of COVID-19 lockdown, there was a tsunami of appointments in the first few weeks and then a sharp drop in bookings after the initial flurry of committed clients caught up on their beauty needs. The cycle of clients has started to regulate; […]
5 TIPS TO CREATE BETTER SALON SOCIAL MEDIA POSTS Social media is a fabulous way of connecting with your current clients and keeping them engaged, especially while in lockdown. For some of us, the prospect of re-opening is still some time off. For others, it’s only a matter of days until we can open our […]
ACTION CURES FEAR: 3 SALON MARKETING STRATEGIES YOU MUST DO NOW There is no doubt that salon owners (and their employees) are suffering financial strain as government legislation around COVID-19 continues to keep salon doors closed. Some salons will re-open in a matter of weeks. Others will have continued uncertainty well into (or even beyond) […]
12 STRATEGIES TO KEEP YOUR SALON ALIVE DURING COVID-19 It’s been two weeks since we went into lockdown and I know many of you are feeling uneasy and anxious about how to keep your business flourishing despite the setback of COVID-19. Many of you are asking yourselves… Will I have a business to return to? […]
SALON PROMOTIONS HOW TO DEVELOP A WINNING SALON MARKETING PROMOTION A well-put-together salon marketing promotion can be very lucrative for your business, but only if you create the conditions for success. Many salon owners struggle to achieve their promotional goals simply because they have not built a campaign with all the necessary components. A successful […]
ACT WITH INTEGRITY IN YOUR SALON OR RISK LOSING YOUR BUSINESS Over the weekend I had an interesting experience that reminded me just how important customer service is to the survival of your business. Treat people with integrity, care and respect and you will win every time. Treat them with arrogance, thoughtlessness and disdain and […]